![]() Virtual Marketing Services Limited was a UK focused agency which would drive 888’s offline promotional and advertising initiatives. With what was a fortuitous move towards a greater non-US focus for its gambling operation 2002 saw 888 Holdings launch Virtual Marketing Services Limited. They followed this in fairly short order - for the time - with an additional online casino and an online poker room in 2002. They launched their first casino brand, Casino-on-Net, in 1997. With fairly humble beginnings, the company was essentially a family project being founded by the brothers Avi & Aaron Shaked, as well as their friends and business partners, Ron & Shay Bet-Yitzchak. As a pre-2000 online gambling company it is definitely on the founding fathers of the multi-product, multi-platform, multi-billion dollar industry we enjoy today. The megalithic online gaming company known world-wide for its many 888 branded products, its business entity being 888 Holdings, was launched in 1997 in the British Virgin Islands as the far less catchy Virtual Holdings Limited. ![]()
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